Channel Marketing Manager
Company Name:
Purple Squirrel Enterprises
Overview:
We're looking for a Channel Marketing Manager to manage and improve our channel marketing programs in the US and Europe. Activities the Channel Marketing Manager can expect to manage include planning, developing and implementing channel marketing and channel-based end user programs for our VARs.
For this key role, we require an experienced marketer with a solid understanding of channel marketing programs. This is an exciting opportunity for someone who is a channel marketing rockstar, passionate about technology, and wants an opportunity to make a big difference in a growing company.
Our ideal candidate is:
Self-motivated and forward-thinking
An impeccable communicator
Obsessed with growth and measuring their impact
Really smart and gets things done
ROI-minded with a strong track record from a fast growth B2B SaaS
The Channel Marketing Manager, reporting to the VP of Marketing and Product Management, will be responsible for increasing the Marketing Team's productivity and revenue outcomes by enabling valuable VAR interactions and increasing consideration of the organization's product. Activities for the Marketing Team include using a multi-channel strategy to increase lead generation and managing the external communication cadence and messaging to our customers and prospects.
The Channel Marketing Manager will be a key role in the Marketing Team working with product marketing and our marketing specialist - concentrating on social media, web content, and industry research.
Local candidates only
Responsibilities:
Work with channel partners to plan, develop, and execute channel marketing strategies that maximize sales.
Develop unique programs specifically for channels while ensuring that all campaigns and programs are consistent with corporate marketing messaging, branding, and voice.
Measure channel marketing effectiveness through dashboard management, using Google Analytics and other data measurement tools to inform marketing decisions.
Create and distribute quarterly product promotions and live marketing events to channel partners.
Partner with VARs to gather feedback and ideas to be incorporated into marketing campaigns.
Work with Marketing Team to create online and printed channel marketing collateral consistent with corporate brand and production standards.
Execute on program-specific promotional opportunities (conferences, press releases, co-authorship, etc.) that help to generate leads and build sales pipelines.
Manage the digital experience for our customers and prospects to drive additional revenue (lead generation, new product upsell, increased active customer base, and cross-sell opportunities).
Support the sales enablement strategy, communication strategy/calendar and overall marketing strategy; manage and maintain integrated campaign calendars, merchandisers and intranet with campaign-related materials.
Execute marketing campaigns that are consistent, creative, resonant, easy-to-absorb, and result in lead generation.
Synthesize, prioritize and strategically position messages into marketing campaigns; manage cadence and rhythm of messages to members/prospects and commercial teams to ensure absorption of messages.
Work with Marketing Team to implement marketing campaigns, measure campaign effectiveness, and recommend strategy shifts as needed.
Monitor industry trends, competitive shifts and emerging media to influence campaign messaging and positioning and project investments.
Qualifications:
Bachelor's degree in a related field preferred or equivalent work experience
Minimum of 4 years of channel marketing or sales experience, preferably with IT services, technology or software companies
Exceptional knowledge of distributor and reseller channel marketing responsibilities and performance and Sales, Marketing and Online Marketing business processes and workflow
Ability to collaborate, cross-functionally and at all levels within the organization, on strategic product objectives and initiatives
Strong business acumen with equally strong analytical, strategic thinking, and problem-solving skills
Exceptional verbal and written communication, editing, and proofreading skills
Persistent and relationship-focused, with a customer-centric mindset
Ability to quickly learn substance of research, graphically depict key insights, synthesize and communicate competitive information
Highly creative and passionate, with an appreciation for business processes and efficiency
Self-motivated with high degree of personal accountability
Ability to handle, adapt, overcome, and embrace change
Experience with Google Analytics preferred
Compensation and
Benefits:
Competitive base salary
100% paid Medical, Dental, and Vision Insurance for employee and all dependents
Free catered lunch Monday through Thursday
401(k) Retirement Plan
15 vacation days per year
8 paid company-observed holidays and 2 floating holidays per year
6 sick days per year
Gym membership subsidy (coming soon)Estimated Salary: $20 to $28 per hour based on qualifications.
Purple Squirrel Enterprises
Overview:
We're looking for a Channel Marketing Manager to manage and improve our channel marketing programs in the US and Europe. Activities the Channel Marketing Manager can expect to manage include planning, developing and implementing channel marketing and channel-based end user programs for our VARs.
For this key role, we require an experienced marketer with a solid understanding of channel marketing programs. This is an exciting opportunity for someone who is a channel marketing rockstar, passionate about technology, and wants an opportunity to make a big difference in a growing company.
Our ideal candidate is:
Self-motivated and forward-thinking
An impeccable communicator
Obsessed with growth and measuring their impact
Really smart and gets things done
ROI-minded with a strong track record from a fast growth B2B SaaS
The Channel Marketing Manager, reporting to the VP of Marketing and Product Management, will be responsible for increasing the Marketing Team's productivity and revenue outcomes by enabling valuable VAR interactions and increasing consideration of the organization's product. Activities for the Marketing Team include using a multi-channel strategy to increase lead generation and managing the external communication cadence and messaging to our customers and prospects.
The Channel Marketing Manager will be a key role in the Marketing Team working with product marketing and our marketing specialist - concentrating on social media, web content, and industry research.
Local candidates only
Responsibilities:
Work with channel partners to plan, develop, and execute channel marketing strategies that maximize sales.
Develop unique programs specifically for channels while ensuring that all campaigns and programs are consistent with corporate marketing messaging, branding, and voice.
Measure channel marketing effectiveness through dashboard management, using Google Analytics and other data measurement tools to inform marketing decisions.
Create and distribute quarterly product promotions and live marketing events to channel partners.
Partner with VARs to gather feedback and ideas to be incorporated into marketing campaigns.
Work with Marketing Team to create online and printed channel marketing collateral consistent with corporate brand and production standards.
Execute on program-specific promotional opportunities (conferences, press releases, co-authorship, etc.) that help to generate leads and build sales pipelines.
Manage the digital experience for our customers and prospects to drive additional revenue (lead generation, new product upsell, increased active customer base, and cross-sell opportunities).
Support the sales enablement strategy, communication strategy/calendar and overall marketing strategy; manage and maintain integrated campaign calendars, merchandisers and intranet with campaign-related materials.
Execute marketing campaigns that are consistent, creative, resonant, easy-to-absorb, and result in lead generation.
Synthesize, prioritize and strategically position messages into marketing campaigns; manage cadence and rhythm of messages to members/prospects and commercial teams to ensure absorption of messages.
Work with Marketing Team to implement marketing campaigns, measure campaign effectiveness, and recommend strategy shifts as needed.
Monitor industry trends, competitive shifts and emerging media to influence campaign messaging and positioning and project investments.
Qualifications:
Bachelor's degree in a related field preferred or equivalent work experience
Minimum of 4 years of channel marketing or sales experience, preferably with IT services, technology or software companies
Exceptional knowledge of distributor and reseller channel marketing responsibilities and performance and Sales, Marketing and Online Marketing business processes and workflow
Ability to collaborate, cross-functionally and at all levels within the organization, on strategic product objectives and initiatives
Strong business acumen with equally strong analytical, strategic thinking, and problem-solving skills
Exceptional verbal and written communication, editing, and proofreading skills
Persistent and relationship-focused, with a customer-centric mindset
Ability to quickly learn substance of research, graphically depict key insights, synthesize and communicate competitive information
Highly creative and passionate, with an appreciation for business processes and efficiency
Self-motivated with high degree of personal accountability
Ability to handle, adapt, overcome, and embrace change
Experience with Google Analytics preferred
Compensation and
Benefits:
Competitive base salary
100% paid Medical, Dental, and Vision Insurance for employee and all dependents
Free catered lunch Monday through Thursday
401(k) Retirement Plan
15 vacation days per year
8 paid company-observed holidays and 2 floating holidays per year
6 sick days per year
Gym membership subsidy (coming soon)Estimated Salary: $20 to $28 per hour based on qualifications.
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